UK Market Fruit and Vegetable Report – July 2024


July is a vibrant month for the fruit and vegetable market in the UK, marked by an abundance of locally grown produce and favourable weather conditions. This month sees a peak in the availability of many seasonal fruits and vegetables, offering consumers fresh and high-quality options.

Key Highlights

  1. Weather Impact: The warm and sunny weather has positively influenced crop yields, leading to an increase in the availability and quality of produce.
  2. Local Produce: There is a significant rise in the variety of locally grown fruits and vegetables, reducing reliance on imports and offering fresher options to consumers.
  3. Pricing Trends: Prices remain relatively stable with some fluctuations due to supply and demand dynamics.

Fruit Market

  • Strawberries: July is the peak season for British strawberries. The warm weather has resulted in a bumper crop, ensuring good quality and reasonable prices.
  • Raspberries: Like strawberries, raspberries are also at their peak. Prices are stable with excellent availability.
  • Blueberries: Blueberry harvests are in full swing, leading to abundant supplies and competitive pricing.
  • Cherries: British cherries are widely available. The quality is high due to favourable growing conditions.
  • Apples and Pears: Limited availability as the main season starts later in the year. Current stocks are primarily from storage.
  • Melons: Increased imports from Spain and Italy are supplementing the market, with good availability and stable prices.

Vegetable Market

  • Tomatoes: British tomatoes are plentiful, with a range of varieties available. Prices are moderate with high quality.
  • Peppers: Good availability of both locally grown and imported peppers. Prices are stable.
  • Cucumbers: The market sees a good supply of cucumbers, with prices holding steady.
  • Leafy Greens: Lettuce, spinach, and other leafy greens are in high supply. The quality is excellent, and prices are affordable.
  • Root Vegetables: Carrots, potatoes, and beetroots are widely available. Prices remain consistent with previous months.
  • Courgettes: Local courgettes are in season, leading to lower prices and high quality.
  • Broccoli and Cauliflower: Both are available in good quantities. Prices are reasonable due to ample supply.

Recommendations for Consumers

  • Seasonal Shopping: Take advantage of the peak season for berries, cherries, and leafy greens. They are at their best in terms of taste and price.
  • Bulk Buying and Preserving: Consider buying in bulk for fruits like strawberries and blueberries to freeze and enjoy later in the year.


July is an excellent month for fresh produce in the UK, with a wide variety of fruits and vegetables available at competitive prices. The warm weather and peak harvest season make it an ideal time for consumers to enjoy high-quality, locally grown produce.